Drug packaging design is different from general product packaging design, because drugs are a special consumer goods. Purchasing and using drugs is not a common consumption process. It involves people’s health and life safety. Therefore, in drug packaging design, we should strictly follow the requirements of the state on drug packaging design, especially the packaging materials and containers that directly contact drugs. It must conform to the requirements of medicinal use and the standards for ensuring human health and safety, and be examined and approved by the drug supervision and administration department at the same time when examining and approving drugs.The following is a detailed description of the requirements of drug packaging design:
1. Drug packaging designers should consider drug packaging design from the perspective of doctors and patients. Pharmaceutical packaging designers should consider problems from the standpoint of doctors and patients, and proceed with the analysis of drug dosage form, dosage, medication characteristics, consumer psychology and other factors, so as to achieve the unity of intrinsic value and external value of products. For medicines for stomach diseases, colds and hemorrhoids, neutral or Cold-Tone portable small packages should be used. For high-grade medicines such as Cordyceps sinensis, Notoginseng and Gastrodia elata, bright and luxurious gift box packaging design should be adopted. Consumers’psychological demands should be taken into account at the stage of drug packaging design. In this way, it can be recognized by consumers in the shortest time when products are on the market.Therefore, pharmaceutical manufacturers and pharmaceutical packaging design companies should carefully understand consumer psychology, proceeding from the needs of doctors and consumers, constantly innovate and improve drug packaging design, bring value to patients and create profits for pharmaceutical enterprises at the same time.
2. Drug packaging design should strictly follow the regulations of the State Administration of Market Supervision and Administration on drug packaging design.Decree No. 24 of the State Administration of Market Supervision and Administration strictly stipulates the design of pharmaceutical packaging. In this way, medical staff and patients can easily read, so that some prominent and prominent propaganda text is obvious at a glance.
3. Drug packaging design should make full use of all kinds of new materials, new processes and new technologies
With the development of science and technology, a variety of new packaging materials and new packaging technology are emerging, which adds a new way of expression to pharmaceutical packaging design. Appropriate packaging materials and methods can effectively ensure the quality of drugs and the safety of the broad masses of the people. For example: Ceramic coating, composed of PET ceramics, has good transparency, excellent barrier, excellent steaming resistance, good microwave permeability, good environmental protection and mechanical properties, non-toxic, burnable, used for packaging volatile drugs such as camphor. In addition, good printing technology also adds color to pharmaceutical packaging design, such as lithography plus silk printing, UV bonding polishing, bright three-dimensional polishing, noctilucent ink printing, cloth grinding polishing and so on. Advanced technology makes packaging more brilliant, and also makes pharmaceutical packaging design more exquisite, meticulous, durable and durable.
In a word, drug packaging design must pay attention to the special requirements of drugs. On the basis of abiding by the relevant national regulations, we should consider problems from the standpoint of doctors and patients, flexibly apply aesthetic design concepts, and make full use of various new materials, new processes and new technologies to carry out drug packaging design.
Post time: Mar-05-2019